Stand Out in 2020
When the brand decided to elevate their packaging with an embossed logo, I knew we needed a campaign that would match the boldness of this new look. That’s when I developed the ‘Stand Out’ campaign, highlighting how the logo literally popped off the packaging. The concept was simple but impactful: just like the logo, the brand was designed to stand out from the crowd.
I was so excited about the idea that I got up early one morning and put together a dynamic trailer to bring the campaign to life. It was all about creating that first moment of visual impact, and it set the tone for a campaign that turned heads and boosted the brand’s presence.