Paint it Purple Campaign
For the brand’s 15th Anniversary, they wanted something bold, fresh, and totally unforgettable. That’s when I launched the Paint it Purple Anniversary campaign—a celebration that put the brand’s iconic color front and center. The concept? Simple yet impactful: paint everything purple! From the backdrops to the vibe, the campaign radiated the brand’s signature color.
But we didn’t stop there. To bring this vision to life, we cast models in vibrant lifestyle poses that felt dynamic, relatable, and undeniably fun. Since the brand specializes in lashes and brows, our models were chosen with that in mind—flawless lashes and brows were a must. However, we knew close-up shots alone wouldn’t do the trick. So, we struck a balance, mixing up visuals that invited customers to see themselves in these fun, everyday moments.
The result? A campaign that didn’t just showcase great brows—it celebrated the personality and lifestyle behind them, with all the energy and excitement the brand deserves for its 15th anniversary.
The campaign rolled out across every platform imaginable—webpages, emails, magazine ads, billboards, and social media, creating a full-scale brand experience that left no stone unturned. Every touchpoint was designed to captivate and connect, ensuring the Paint it Purple Anniversary was seen and felt everywhere.
And we didn’t stop there. To keep the momentum going, we created a holiday edition of the entire campaign, giving all our assets a festive twist that kept the excitement alive throughout the season. It wasn’t just a campaign; it was a multi-channel, year-round celebration of the brand’s iconic color and personality.
Videos and photos were created by my team. I planned and set the overall direction of the campaign and allowed my team to execute it while spearheading and approving all assets.