More Than Color Campaign
When we were launching a product that was both a mascara and lash serum in one, I knew the campaign had to reflect the innovation behind it. That’s how ‘More Than Just Color’ came to life. I wanted to visually showcase the fusion of two powerful products, so we played with blending vibrant colors using gels and strobes across the models’ faces. This technique was all about highlighting the dynamic nature of the product—two distinct benefits seamlessly coming together.
We also crafted photos that were bright, clean, and effortlessly chic, blending modern photography styles to create a campaign that felt fresh and fashion-forward. The result was a striking, cohesive visual story that truly captured the essence of merging beauty and innovation.
Videos and photos were created by my team. I planned and set the overall direction of the campaign and allowed my team to execute it while spearheading and approving all assets.