LIFETECH RESOURCES REBRANDING PROJECT
Originally, when I was asked to rebrand the company, I was told they wanted to go with a "box" theme. This was supposed to symbolize the "thinking outside the box" mentality that existed within the company. This led to many various box concepts and ideas.
Then, the company wanted to move to more of an LR type concept to showcase their name, Lifetech Resources.
Ultimately they decided on the more curved version without the swoosh. Then it was a matter of figuring out the colors.
They finally decided on the following set of logos. And the logo project was finished.
