INNOVATION LINE PRESENTATIONS
One thing I noticed when I started working at Northwest Cosmetic Labs was that they had some amazing formulations from the lab, but the word was just not getting out. So, my team and I decided to tackle that problem. I came up with an idea to house the formulations in nice, beautiful boxes that had a clear window in them, then have a booklet act as a cover for the kit.
After we figured the kit concept out, we knew we had to go further. So, we linked the innovation kits into our Customer Portal. Customers could view video trailers for each innovation kit and request more information, which would send an email to their sales representative who could then setup appointments with their clientele.
The booklets were designed to showcase every product, from their ingredients, to their texture. We pioneered new photos of the innovation products by dropping them into small jars to show off their texture. The old way was just showcasing the component that the products were housed in. All the photos, after the cover, were taken by my team and I.
