COSMOVATION NOW VIDEO PROJECT
As the Marketing Manager at Northwest Cosmetic Labs, a contract manufacturer of cosmetics and skin care products, I came up with a concept for illustrating all of our services entitled the Cosmovation Process. This process gave us the ability, as marketers, to differentiate ourselves from other manufacturers. It helped us organize our services into a memorable, almost tangible, marketing concept that all could understand.
To help further spread the word about the new Cosmovation Process, we came up with the Cosmovation Now video segments. These aired on social media and Youtube. We would send them out to our customers via monthly newsletters to educate them about new ingredients they could use in their upcoming formulations and products.